Product Manager

Painesville, OH

Posted: 08/06/2019 Employment Type: Direct Hire Industry: Manufacturing Job Number: RAA001-01 Pay Rate: $90-110k + 7-10% bonus

Our client, a paper packaging company in Painesville, is in search of a Product Manager.


The Product Manager is responsible for all aspects of the converter and paper in the marketplace. This includes positioning of company products relative to other offerings, analysis of competition, and development of product and pricing strategies to defend and increase market share. The product manager will manage products through their life cycle to maximize profitability and meet growth objectives.



Product Roadmaps / Multi-Generation product plans

  • Key performance (financial) metrics
  • Converter profitability
  • Capex / cost/machine
  • NPD and NPI
  • Attainment of budget revenue
  • Lead business team responsible for product reliability

Market Intelligence

  • Responsible for complete and accurate market intelligence including:
  • Voice of the customer
  • Competitive information and trends

Formulate and Manage Tactical Marketing Strategy

  • Marketing collateral content
  • Market/application trends by industry
  • Market pricing
  • Product positioning
  • Value propositions (sales tools)
  • Tools to ensure internal and distributor sales competence
  • Competitive pricing analyses, company positioning versus alternative products, strategies to manage competitive threats and Tracking of competitive activity- systems, promotions, literature, web pages, pricing, key accounts, strategies and tactics

Product Stewardship

  • Coordinate changes to products with sales, marketing, production, purchasing, R&D, customer service and IP
  • Field/account presence to drive closes/support trials
  • Work with engineering (R&D) to identify opportunities to improve existing products and develop product line extensions
  • Manage all aspects of timely, complete and relevant communication to the business (across all functions - sales, marketing, production, purchasing, R&D, customer service and IP) on product introductions and changes
  • Work with Packaging Engineering, and Engineering to develop training and provide tools necessary to maximize the ability of the commercial organization to obtain trials and close business

Product Development, New Product Introduction and Innovation

  • Responsible for accurate and relevant current market analyses including key target opportunities
  • Responsible to identify new market opportunities - and present to Marketing Director as well as to the Director, Global Strategic Marketing & New Lines
  • Market research, trend analysis
  • Product Roadmaps/Multi Generation Product Plans, life cycle management
  • Coordinate alpha and beta testing- identify customers, install products, train users, monitor activity, get feedback, communicate to developers
  • Launch and rollout product improvements, with all collateral materials, competitive data, training and promotion


  • BA or BS in Marketing or Business
  • At least 8 years of experience in Product Marketing including ownership of the strategy and development of a product line
  • Life cycle project management experience
  • Ability to perform market research and analysis including new market opportunity
  • Strong leadership, facilitation and project management skills
  • Effective presenter, excellent written and verbal communication
  • Extensive PC knowledge, including database, spreadsheet and web
  • Team player, able to build business teams and manage across a matrix
  • Able to manage multiple priorities
  • Travel: ~35%

Joe Delisle
Direct Hire Manager

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